Google Web Analytics

Certification: n/a

Duration: 3 hours

Cost Advantage and Benefits of this course to SMEs:

• Allows the user to track which pages on a website are visited most/least
• What keywords are being used to find the website
• How many people are landing on the site and immediately leaving again
• How long people are spending on the site

This information benefits the business as the user can see which parts of the website are most effective or least effective, what is working well and what isn't. The user can use the information to constantly improve the effectiveness of the website.

Audience

Aimed at those who have little or no previous experience of web traffic analysis and who want to start implementing these techniques in their organisation, particularly those with responsibility for developing or implementing an online and marketing strategy.

Using the correct tools and services, you can get precise details about what is happening on your web site. Google Web Analytics is a free tool that lets you measure who comes to your site, where they came from, and what they do when they get there. You'll get the information that you need to write better ads, strengthen your marketing initiatives and create higher converting websites.

Topics Covered

This half day course will introduce you to key concepts, tools, techniques and practices of web analytics using Google Web Analytics.

• Basic Google Analytics Implementation and Setup.
• The Google Analytics Interface.
• Getting to know your site.
• Pay-per-Click (PPC) traffic versus organic traffic.
• Statistics to monitor.
• Key Performance Indicators, what they are and why they matter.
• Analysing your visitors' behaviour.
• Goal/conversion, tracking and funnels.
• Keyword analytics.
• Recommendations to increase conversion rates.

This course is currently scheduled as follows: