Email Marketing - iContact

Certification: n/a

Duration: 3 hours

Cost Advantage and Benefits

Using email marketing tools like iContact is a very cost-effective form of marketing. It has the advantage of informfing customers about company news, upcoming events, ew products, special promotions etc. The benefits are that well-timed, well-written emails give the SME a chance to keep its brand in customers' minds, and also drive more traffic to the website. 

Audience

The course is aimed at those who have little or no previous experience of Email Marketing and who want to start implementing these techniques in their organisation, particularly those with responsibility for developing/implementing an online and marketing strategy.

What is Email Marketing?

Email Marketing is a simple, cost-effective and powerful way to communicate with people. Incorporating email marketing into your overall marketing campaign can save you time and money, and generate solid sales leads. Mastering email marketing in an age of spam is difficult but definitely worth the effort when you get it right.

Topics covered in this half day course

This course will discuss the challenges that email marketers face, and will show how to improve email results by addressing those challenges. It will explain the advantages of running email marketing campaigns as part of your overall marketing strategy.

• Introduction to email marketing
• When to use email marketing in the marketing mix
• How to build an email marketing database
• Packages used to create and manage email campaigns
• Creating a free email marketing trail account with iContact
• Examples of good and bad email marketing practices
• Handling responses
• Understanding the reports and statistics for an email
• Testing, measuring, assessing and improving
• Legislation - Data Protection and the legal framework governing email marketing

This course is currently scheduled as follows:

Coming soon...