Search Engine Optimisation

Certification: n/a

Duration: 3 hours

There's little point in building a website if no one can find it!

This is where Search Engine Optimisation and Management become necessary. It's essential to select the right metatags (titles, keywords and descriptions) for key web pages. A pay per click campaign such as Google AdWords will also draw targeted visitors to your website.

Audience for Search Engine Optimisation

This course is aimed at those who have little or no previous experience of SEO and who want to start implementing SEO techniques on their website - particularly those with responsibility for developing/implementing an online and marketing strategy.

SEO is a very cost-effective way of improving a website's chances of being ranked more highly on search engines' results pages when a search relevant to that website is done.

Topics covered in this half day course

This course will give an overview of SEO, and will demonstrate how you can improve your website in different ways to bring customers to your site.

• Search engine overview
• What is SEO
• Why do you need SEO
• The current SEO landscape
• How people search
• Overview of keywords
• Keyword analysis tools and techniques
• Making your website search engine friendly
• Optimising your web site
• Creating content for search engines and users
• How to determine current ranking
• The importance of inbound links
• Top 10 SEO Tips
• What not to do
• Understanding skills to further improve visibility

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." - Stuart Henderson Britt

This course is currently scheduled as follows: