Search Engine Marketing - Google AdWords

Certification: n/a

Duration: Half Day

Cost Advantage and Benefits

This is a very cost-effective form of marketing, particularly when compared to traditional methods of advertising. The user has complete control over the daily budget and the amount paid per click, as well as the time of day that the ad is shown. The benefits are that the ad will drive more traffic to the user's website, therefore increasing the chances of someone doing business with that organisation. 

Audience

This course is aimed at those who have little or no previous experience of Search Engine Marketing and who want to start implementing SEM techniques for their organisation - particularly those with responsibility for developing/implementing an online and marketing strategy.

 What is Google AdWords?

Search Engine Marketing is probably the most cost-effective means of advertising on the Web, allowing businesses to reach the largest possible audience for a fraction of the cost of traditional advertising. Google AdWords is one of the most successful and well-known of these types of Pay Per Click (PPC) advertising media, where advertisers bid on keywords that  they believe their target market would search for, and only pay when a user actually clicks on one of the ads and visits their website.

 Topics Covered

This half day course will explain the advantages of running a Google AdWords campaign, how the process works and how to monitor the results. A live Pay Per Click campaign will be set up to demonstrate the process.

• Overview of Pay Per Click advertising
• Introduction to Google AdWords
• How Google AdWords works
• Bidding strategies, click-thru rates, etc
• How to set up an effective Google AdWords campaign
• Choosing the right keywords for your advertising campaign
• Analysing and researching the marketplace
• How to write compelling ads
• How to geographically target your campaigns
• The importance of landing pages
• Monitoring and managing Google AdWords campaigns

This course is currently scheduled as follows: